# Data privacy, simplified

## Introduction

When Overstock and Bed Bath & Beyond merged in 2023, they selected DataGrail to service their entire privacy program. By this time, Overstock had already partnered with DataGrail for 3 years, scaling expensive and manual processes to a single, automated, integrated solution.

!

## The Challenge

The largest issue was how the company was handling data subject requests (DSRs). At times, customers would only have access to a brief online description of how to file a request, with instructions to email the company directly. In addition to creating unnecessary friction for the customer, this also generated enormous amounts of work—and wasted time—for Bed Bath & Beyond’s IT operations.

**Founded:** 1971  
**Industry:** Home retail  
**Location:** Midvale, UT

**An outdated data privacy model**  
After being acquired by Overstock in 2023, Bed Bath & Beyond realized that they needed to quickly implement sweeping changes to their data privacy approach.

Bed Bath & Beyond was also looking for a solution that could integrate with a large number of other internal and third-party systems, including cloud and on-prem. Most technologies on the market could only be paired with a single system; Bed Bath & Beyond needed one that would seamlessly link with roughly 50 systems.

---

“ When we initially started looking at solutions, it was taking us upwards of three weeks to service a DSR, touching 46 individual technologies, each having 1-2 people servicing those technologies. There were often challenges with availability and folks not having the time.”  
**Brandon Greenwood,** Chief Information Security Officer

!

## The Solution

**A turnkey solution for data mapping and DSR management**

The Bed Bath & Beyond team chose DataGrail as their data privacy partner because DataGrail offers solutions that:

1. Automate data discovery, mapping, and DSR management  
2. Work across cloud and on-prem  
3. Support unlimited integration capabilities

With DataGrail, Bed Bath & Beyond transformed data privacy from a cumbersome liability into a streamlined process that could act as a cornerstone for the company’s new, online business model.

Bed Bath & Beyond also created a risk council to ally legal, compliance, security, and privacy teams as a unified taskforce to address privacy more comprehensively across the business. Every team was able to participate using shared language and metrics through DataGrail.

!

“ DataGrail has really helped us with reducing risk and gaining trust from our customer base, and making it a very easy and seamless process. It’s been a 10x ROI from the investment in DataGrail.”

!

---

## The Results

**Reducing DSR turnaround from 3 weeks to a few hours**

Using DataGrail, Bed Bath & Beyond was able to improve the customer and employee experience. In addition to providing customers with a fast and easy path to manage their data, DataGrail’s solution made internal operations more efficient by cutting turnaround on DSRs from three weeks touching numerous teams to a few hours managed by a single person. Automating this process allowed engineers to focus their efforts on engineering rather than on tasks outside of their job descriptions.

The results of the partnership speak for themselves: Bed Bath & Beyond has seen 10x ROI from their investment with DataGrail thanks to the dramatic reduction of engineering time dedicated to privacy compliance.

“ DataGrail continues to innovate and deliver on other requests we’ve had since launch.

In moving from three weeks for a request to less than a day, DataGrail freed our engineers to do what they’re there for. ”  
**Brandon Greenwood,** Chief Information Security Officer

**Take a self-guided tour of DataGrail**  
**to try it for yourself**  
[Take Tour](/content/platform/walkthrough/?utm_source=pdf&utm_medium=report/index.html)