# How To Run a Privacy Program With DataGrail

## For Security & Legal Professionals

## Executive Summary
If you’re challenged to manage the ever-increasing number of new privacy regulations — and the ever-increasing privacy expectations of consumers and employees — you’re not alone. Organizations worldwide struggle to understand how to create effective privacy programs and holistically manage overlapping — and sometimes conflicting — requirements. A principle-based privacy management program (PMP) is essential to manage compliance and outsmart business risk while building trust with stakeholders, customers, and partners. This guide focuses on 10 steps for implementing and managing an effective privacy management program. By adopting these foundational components, you’ll be well on your way to managing your respective compliance obligations with an eye toward a holistic approach. Legal systems and cultures differ. For the purposes of this guide, we use the terms privacy, data privacy, and data protection interchangeably to mean the responsible use of people’s data in line with their fundamental rights, freedoms, and expectations. This guide is for informational purposes only and is not intended as legal advice.

If you‘re new to privacy and data protection and want to learn more about what it is, how it relates to information security, the key laws your company may be subject to, and how to overcome common challenges, please see our companion [Privacy Primer](#). Meet other data privacy professionals, ask questions, and get advice by joining the free [Privacy Basecamp](#) community.

## What’s All the Fuss?
According to a recent joint study by CIPL and CISCO, organizations today experience a wide range of benefits from establishing a privacy program. These programs go beyond traditional risk and compliance management to avoid costly fines and brand damage. Benefits include boosting “trust and confidence in the business as a responsible user of data” and greater “operational efficiency… making the organization more attractive to investors.” Study participants indicated they “experienced at least $1 million in benefit from investing in privacy over the past year. Twenty-eight percent experienced over $10 million in benefit.” Additionally:

- 75% said Privacy helps them avoid brand damage
- 58% said Privacy helps them build trust with customers
- 42% said Privacy helps them win deals
- 39% said Privacy helps them attract investors
- 42% said Privacy helps them attract talent

In short, the tangible benefits of investing in a privacy program extend far beyond checking compliance boxes. By investing in privacy, organizations demonstrate proactive risk management, accountability, and leadership in data protection compliance. This goes a long way with regulators and can serve as a mitigating factor in enforcement and reduce the risk of significant fines and other sanctions.