What sets DataGrail apart?

Rapid deployment and no-code management

DataGrail Consent is designed to make you and your developer’s lives easier, not harder.

• Set up and deploy DataGrail Consent in minutes with our no-code integration to Google Tag Manager.
• GTM integration allows DataGrail Consent to take full advantage of Google’s scale infrastructure and operate with negligible impact to your website speed or performance.
• We leverage Google Consent Mode to provide continuous updates to your banners with no coding or extra work required by your team.
• Easily update or make changes to both your front-end Consent banner and backend processes without needing to bug a developer.

OneTrust Consent is difficult to deploy and configure.

• Must be manually re-configured by developers anytime the marketing team makes an update to the website.
• Creates a frustrating bottleneck for marketers, privacy teams, and web developers alike and results in an increased risk of non-compliance.

Evolving global coverage and custom policies

With DataGrail Consent, you’ll always be ready to meet evolving global requirements.

• Out-of-the-box support for major frameworks like CPRA and GDPR.
• Support for location-based policies that tailor consent banner behavior based on each visitors’ IP address.
• Easily create new policy frameworks and customize existing ones to meet your unique privacy needs.

OneTrust doesn’t support the ability to create custom policy frameworks, leaving you with only standard, out-of-the-box policies that may not fully support your business’ privacy needs.

Automated compliance across all your websites

DataGrail Consent ensures your websites are always in compliance.

• DataGrail Consent uses Google Tag Manager to automatically bring in new tags deployed on your sites and ensure your websites are always in compliance and respecting user preferences—with no extra work required by you or your developer.
• If you manage multiple brands, DataGrail Consent will integrate with each unique domain giving you complete visibility from a single dashboard and the option to publish to all your sites with one click—deploying changes to every part of a digital experience in seconds.

Unlike DataGrail Consent, OneTrust Cookie Consent doesn’t automatically adapt to new tags on your site and doesn’t alert you if you are no longer in compliance. This makes it constant ongoing work to stay compliant, burning your time and your developer’s time by constantly checking OneTrust and manually updating it every time something on your site changes.

Deep customization

Finally—consent banners that feel like an extension of your website and brand.

• DataGrail Consent provides white-labeled banners and deep customization capabilities so you can match your banner notice to your brand style guide.
• Banners can also be tailored for each specific policy, providing a simplified, straightforward experience for your customers.

Not only is OneTrust hard to set up and deploy, it has limited customization options. Customers feel they need a CSS fluent internal team member to make changes and have the cookie process flow smoothly. One G2 reviewer said it’s hard to “have a banner appear that also looks good”.

First-class customer support

Your success is our mission.

• The DataGrail Customer Success team acts as an extension of your team. You’ll get access to DataGrail’s privacy experts to help you plan and maintain your consent strategy.
• Our support is award winning for a reason—we embed a dedicated teammate in your privacy program for as long as you’re our customer.
• We’ve successfully migrated over 90 leading brands from OneTrust. We know what it takes to ensure a seamless transition, and we can move as quickly as you’d like with guaranteed no downtime.

One of the biggest complaints we hear from OneTrust customers is the lack of support they receive. They’ve told us that OneTrust provided little to no support, leaving teams on their own to figure out how to manage the platform’s complexity on their own. G2 reviewers agree, reporting “lack of any help implementing and maintaining” and that support is “slow to respond".

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