Highlights

An overview of key privacy trends to watch

43% Increase in total DSR volume per 5M unique website visitors from 2023 to 2024

43% YoY cost increase for DSR management from 2023

82% Of DSRs are data deletion requests - outpacing access requests for fourth year in a row

-45% Decrease in access requests from 2023 to 2024

69% Of organizations fire 3 or more cookie trackers without user consent, from audit of 5k websites

$1.26M Estimated cost of processing Deletion & Access requests per 5 million unique website visitors in 2024 due to manual processing

73% DSRs come from the global community—from regions not protected by privacy laws Requests come from every state and country — not just those with privacy laws protecting its citizens. Globally, 31.5% of DSRs came from countries without privacy laws. In the U.S., 46.5% of requests were made by individuals in states without privacy laws in effect.

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